primary research method

Primary research method: questionnaire

1. I want to discover how certain advertisements placed in a public area where many people will see it react to it.
2. I am going to hand out questionnaires to be filled out that will ask people questions about advertising and how certain ads personally affect that person.
3. I am going to ask young adults because they are the main people who view advertisements and are usually part of the audience that the ad is geared towards.
4. My plan for handing out these questionnaires is to stand in a public area where the people who participate will be unbiased. The questionnaire will depict a controversial advertisement at the top and ask the person to answer various questions about how they feel about the ad and how they perceive it vs. how they think the advertising agency may have intended for it to be perceived.
5. Some biases for this project is that everyone has their own opinion and sometimes are easily persuaded to believe what others want them to.
6. I want this bias to be shown in my research because my paper is about personal opinion and how affective advertising can be in persuading its viewers to believe what it wants even against their own beliefs.
7. I am hoping to discover the differences between effective and ineffective advertising and how the two are separated.

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